Campaign Build Agent
Key Result: Around six hours saved each month Layer: Production Problem: Manual Campaign Cloning and Asset Updates Status: Live
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Layer: Production — Campaign Delivery
Status: Live
Platform: Claude Cowork · Claude Skill · Claude/HubSpot MCP Actions
Deployment: Veriforce — 1 brand (onboarding campaigns)
Last updated: September 2026
Version: 1.1
Business Problem
Building a campaign from an existing template meant cloning the email, landing page and workflow, then replacing the copy and creative assets and checking the workflow logic. Each launch involved a similar set of manual steps.
Solution Overview
The workflow uses Claude Cowork and HubSpot MCP actions to copy an existing campaign template and update it with the supplied logos, videos and copy. It follows a repeatable Claude Skill process for onboarding campaigns.
The agent takes about 10 minutes to complete its part of the build. A person then spends around 20 minutes checking the work before it is ready to use.
Business Value
- Saves about 60 minutes of manual work per campaign build
- Reclaims around 6 hours each month at the current deployment volume
- Removes repeated cloning and asset-swapping tasks
- Leaves a human review step before the campaign is used
- Reduces the chance of copy and asset errors when rebuilding campaigns
Cost Savings
- Time reclaimed: 6 hrs/month = £150/month = £1,800/year at the MOCC’s illustrative £25/hour rate
- Secondary benefit: Campaign builds follow the same sequence and review process
Version History
| Version | Date | Milestone |
|---|---|---|
| 1.0 | July 2026 | Initial live version: clones email, landing page and workflow templates, updates with provided assets, and creates new campaign |
| 1.1 | September 2026 | Build time reduced and test email send added |
Design Insights
The same HubSpot actions used for campaign reporting can also create and update campaign assets. Keeping the process in one workflow avoids separate manual steps for each asset type, while the human check remains part of the handover.