Marketing Operations Control Centre / Agent profile

CRM Health Agent

Claude Skill that lists CRM workflows, emails, forms and landing pages inactive for 12+ months each month and flags them for archive approval. Live on 5 brands.

CRM Health Agent

Key Result: Monthly list of inactive assets flagged for archive approval Layer: Governance Problem: Inactive CRM assets building up Status: Live

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Layer: Governance

Status: Live

Platform: Claude (Claude Skill)

Deployment: Veriforce — 5 brands

Live since: September 2026

Last updated: October 2026

Version: 1.0

Business Problem

Workflows, emails, forms and landing pages that have had no activity for 12 months or more build up in the CRM. Left alone, they add technical debt and make it harder to see what is actually in use.

Solution Overview

Flow diagram: a monthly Claude skill run checks workflows, emails, forms and landing pages for 12 months of inactivity, flags them for archive and a person approves

The CRM Health Agent is a Claude Skill that runs every month. It evaluates workflows, emails, forms and landing pages, finds any that have had no activity in the past 12 months, and flags a list of each asset for human archive approval. Nothing is archived without a person approving it.

It brings workflow, email and forms governance together under one agent.

Business Value

Cost Savings

Version History

Version Date Milestone
v1.0 September 2026 Monthly review of workflows, emails, forms and landing pages with no activity in 12 months, flagged for human archive approval

Design Insights

Combining the asset types under one agent keeps governance in a single monthly review. The agent finds and flags, and a person approves every archive.


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