More time for higher-value work
Data preparation, quality checks, content production steps and reporting run through repeatable workflows, releasing an estimated 135 hours each month.
Marketing Operations Control Centre
What changed, and what it is worth.
The MOCC brings together automation, quality checks, reporting and governance across five brands. The figures below show the capacity released and the cost reductions and estimated benefits identified so far.
£198.7kAnnual value identified
135Hours of capacity released each month
300+Governance records generated
20+Marketing users supported
Value breakdown
Five sources of operational value
The annual model combines released team capacity, reductions in external and software spend, and estimated avoided operational friction. It is an identified-value estimate, not a claim that every pound is a direct cash saving.
Team capacity released
135 hours per month modelled at £25 per hour (£40,500 annualised).
External content spend reduced
Agency spend reduced from £20,000 to £10,000 per month.
MarTech rationalisation
Subscription spend avoided by retiring five tools.
Rework prevention
Estimated value of fewer avoidable errors and repeat tasks.
Compliance and reliability
Estimated value of more consistent controls and fewer operational failures.
Total annual value identified£198,700
Team capacity is valued at an illustrative £25/hour. The £14,000 MarTech figure is avoided subscription spend from five retired tools. Rework prevention and compliance/reliability are estimates. The hourly rate is a team-capacity valuation, not a charge-out rate. These categories should not be interpreted as equivalent cash savings.
How the figures are calculated
Confirmed reductions and estimated benefits are kept separate.
The 135 monthly hours are valued at £25 per hour and annualised: 135 × £25 × 12 = £40,500. The agency figure reflects the reduction from £20,000 to £10,000 per month. The software figure is the annual subscription spend avoided after five tools were retired.
The £4,800 rework figure and approximately £19,400 compliance and reliability figure are estimates. They are included in the total value identified, but are not presented as direct cash savings. Agent-level risk estimates are not added again where they are already represented in these wider categories.
Operational performance
Changes in day-to-day work
More consistent quality
Email and website work is checked against agreed criteria, with findings shared with owners and retained as an audit record.
Clearer governance
Requests, approvals, ownership, risk and review dates are recorded as part of the operating model.
Lower external production cost
External content agency spend has reduced from £20,000 to £10,000 per month.
Platform coverage
Used across the marketing team
The system supports a marketing organisation of more than 20 people across five brands, connecting HubSpot workflows with the collaboration and automation tools already in use.
11Marketing processes automated
13Recurring reports extracted each week
100%Standardised QA coverage for email and web-page requests
5Brands supported by the operating model
The operating model
See what each agent does.
The registry sets out each agent's purpose, owner, status and place in the six-layer model.
View the Agent Registry