Quality assurance
Checks email and website work before it reaches customers, with findings and audit trails.
Marketing Operations Control Centre
The Agent Registry
Eleven purpose-built agents. Six connected operating layers. One governed system for making marketing operations more reliable, measurable and scalable.
11Live agents
5Brands supported
300+Governance records
6Operating layers
How the system fits together
Six layers. One operating model.
Each layer has a distinct responsibility, from quality control at the point of execution to the governance and intelligence that keep the system healthy.
Content and delivery
Turns briefs into approved content and repeatable campaign assets.
Data operations
Standardises recurring reports and prepares reliable data for HubSpot.
Performance insight
Surfaces campaign, website and conversion insight so teams know where to act.
Automation oversight
Controls intake, approvals, health monitoring and lifecycle reviews.
System memory
Documentation and reusable knowledge. The dedicated agent layer is in planning.
In planningLive agent portfolio
Agents by operating layer
Each agent has a defined purpose, accountable owner and risk tier. Open an agent to see its workflow, controls and implementation detail.
01 / CONTROL
Quality assurance
2 agentsLive · v1.35 brands
Email QA Agent
Checks email builds against a defined checklist before send, shares findings with the team and records an auditable result.
View agent detailsLive · v1.25 brands
Website QA Agent
Reviews website content and metadata against a checklist, then sends a score and grade with an audit history.
View agent details02 / PRODUCTION
Content and campaign delivery
3 agentsLive · v1.11 brand
Campaign Build Agent
Recreates onboarding campaigns across email, landing pages and workflows, with a defined human QA step. Saves around 60 minutes per campaign.
View agent detailsLive · v1.25 brands
Content Agent
Creates first-draft blog content to brand guidelines and routes it for approval before HTML production and publishing hand-off.
View agent detailsLive · v1.15 brands
WordPress Post Creation Agent
Converts approved content into a WordPress draft, routes it to the right site and raises a review task for the web team.
View agent details03 / DATA
Data operations
1 agentLive · v1.4All brands
Data Import Agent
Extracts 13 recurring reports each week, standardises data for HubSpot ingestion and reports import and email-volume metrics.
View agent details04 / INTELLIGENCE
Performance insight
2 agentsLive · v2.05 brands
Campaign Performance Agent
Produces weekly reporting on recent and always-on campaigns, including engagement trends, attributed revenue and A/B test suggestions.
View agent detailsLive · v1.05 brands
Clarity Website Analyst
Builds a longer-term record of Microsoft Clarity behaviour data, then surfaces 90-day trends, anomalies and CRO test ideas.
View agent details05 / GOVERNANCE
Automation oversight
3 agentsLiveAll requests
Agent Intake & Approval Agent
Captures requests, checks for overlap with existing tools and agents, records proposals and routes them for approval before build.
View agent detailsLive · v1.05 brands
CRM Health Agent
Identifies workflows, emails, forms and landing pages with no activity in 12 months, then presents candidates for human archive approval.
View agent detailsLive · v1.05 brands
Agent Health Monitor
Monitors live agent runs, flags failures including silent scheduled-run failures, reports usage and prompts scheduled reviews.
View agent detailsBuilt to be governed
Automation with accountability built in.
Every agent request is logged and checked for overlap. New builds require approval. Live agents have an owner, a risk tier, a review date and a human escalation route.
Explore the operating and governance model