About
I'm George Murray, a marketing operations and technology leader based in South Wales. My work covers the people, platforms and processes behind marketing delivery — from CRM and automation to team structure, governance and business change.
Leadership profile
I work across marketing, commercial teams and technology. I set direction, make platform and process decisions, and lead the delivery needed to turn those decisions into day-to-day improvements.
My current remit covers EMEA digital marketing operations for an £80m+ international B2B SaaS business, including a team of four, a £1.3m technology stack and HubSpot operations across five brands. I report to the SVP of Marketing.
My interest in AI is practical. I look for work that can be made faster or more consistent, then put the right checks, ownership and escalation routes around it. The aim is better work and more capacity for the team, not automation for its own sake.
Career experience
June 2026 – Present · 12-month secondment
Veriforce
Selected to lead EMEA digital marketing operations during a 12-month secondment, with responsibility for marketing automation, web and e-commerce across an £80m+ international B2B SaaS business. Lead a team of four, support a 23-person marketing organisation and oversee a £1.3m technology stack across five brands.
June 2024 – June 2026
Veriforce
Led CRM operations and strategy across three HubSpot instances and multiple brands. Played a leading role in the cross-continental migration from Salesforce Marketing Cloud and Pardot to HubSpot, and the HubSpot–Microsoft Dynamics integration.
October 2018 – June 2024
Collett’s Mountain Holidays
Directed CRM strategy, administration and integration across a multi-region adventure travel business. Led the HubSpot Enterprise implementation across Sales, Marketing and Service Hubs.
May 2014 – October 2018
Collett’s Mountain Holidays
Product management experience spanning the company's customer proposition and operational delivery.
May 2012 – May 2014
Collett’s Mountain Holidays
Earlier operational and management experience in the travel business.
Areas of responsibility
01 / Function
Operating models, campaign delivery, workflow design, prioritisation, service standards, quality assurance and continuous improvement.
02 / Platforms
HubSpot ownership, CRM strategy, marketing automation, platform migration, integrations, lifecycle processes and data quality.
03 / Change
Agent design, workflow automation, governance, human review, risk controls and adoption across marketing teams.
04 / People
Developing capability, leading direct reports, working across functions and making ownership clear during change.
Selected work
I have led marketing technology and operations across multi-brand environments, including HubSpot ownership across five brands and a migration from Salesforce Marketing Cloud and Pardot to HubSpot. The work supported teams across EMEA and North America.
I designed and piloted the Marketing Operations Control Centre (MOCC), then led its rollout across five brands. It brings together 11 live agents covering quality assurance, campaign production, data, reporting and governance. The current model releases an estimated 135 hours of team capacity each month.
Other programmes have included lead management and sales handover, telephony and CRM integration, partner integrations and customer journey improvements.
View the MOCC agent registry ↗ Explore selected projects ↗ See selected results ↗
Certifications and recognition
13 certifications, including Super Admin Bootcamp, Reporting & Analytics, Revenue Operations, Marketing Hub, Email Marketing, Content Marketing, Inbound Marketing, Inbound Sales and Sales Enablement.
Three certifications covering fundamentals, filters and paths, and webhooks.
HubSpot Admin Arena 2026 finalist (one of 12 global finalists); Veriforce AI Mentor 2026; Rising Star Mentorship Programme 2025; Star of the Year 2024.
Certification names and recognition are summarised from my CV. The full CV contains further detail.
Technology experience
HubSpot · Salesforce Marketing Cloud · Pardot · Microsoft Dynamics
Claude · Microsoft Copilot Studio · Power Automate · Zapier
SharePoint · ClickUp · Microsoft Teams
Next step
I'm interested in senior leadership roles covering marketing operations, MarTech and AI transformation, particularly where the organisation is looking to improve how its marketing function works at scale.