01 / Function
Marketing operations
Operating models, campaign delivery, workflow design, service standards, quality assurance and continuous improvement.
Marketing Operations · Technology · AI Transformation
I build and lead the systems that make marketing work better.
I'm George Murray. I lead marketing operations, technology and change across teams and platforms — making marketing delivery more effective, consistent and accountable.
£198.7kAnnual value identified through MOCC
135 hrsManual work reclaimed each month
11AI agents in live operation
5Brands supported by the operating model
Leadership
Strategy, platforms and delivery.
I work across marketing, commercial teams and technology: setting priorities, owning platforms, improving processes and helping teams deliver change.
My focus is on making the function work better. That means clear ownership, reliable data, sensible governance and technology that solves a real operating problem.
02 / Platforms
MarTech and CRM
HubSpot ownership, platform migration, integrations, lifecycle processes, data quality and technology decisions.
03 / Transformation
AI and automation
Agent design, workflow automation, governance, human review and adoption across marketing teams.
Selected work
Examples of programmes I've led.
A selection of work across marketing platforms, operating processes and commercial performance.
AI operating model
Marketing Operations Control Centre
Designed and piloted an agent-based operating model, then led its rollout across five brands. Eleven agents support quality assurance, production, data, reporting and governance.
Platform transformation
Enterprise MarTech and CRM
HubSpot platform ownership across five brands, including a migration from Salesforce Marketing Cloud and Pardot and support for teams across EMEA and North America.
Commercial performance
Lifecycle and revenue programmes
Work across lead management, partner integrations, customer journeys and conversion, including an increase in day-one contact rate from 32% to 87%.
Selected outcomes
Results with a clear business measure.
I look for improvements that can be explained and measured, whether that is revenue, conversion, capacity, quality or cost.
- 17% revenue uplift from an abandoned-cart recovery programme.
- 12% year-on-year revenue uplift following a partner integration.
- 63% increase in lead volume from a pricing-page optimisation test.
- 40% reduction in lead-to-sales handover time through CRM integration.
How I lead
Give teams the tools and clarity to do good work.
Strong operations depend on clear priorities, good information and people who know what they own. I aim to build those foundations and give teams room to improve how work gets done.
When introducing AI, I keep people accountable for quality and decisions. Automation should take out repetitive work, while exceptions, risks and approvals remain visible.
I'm interested in senior leadership opportunities in marketing operations, MarTech and AI transformation.
Contact
Let's discuss the next challenge.
If you're building or changing a marketing operations or technology function, I'd be pleased to hear from you.