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Selected work / Commercial case study

Rebrand Website Update Across 4 Websites

Led website execution of Veriforce's rebrand across 4 sites: asset and page mapping, prioritised long-tail work, full brand refresh delivered (2026).

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Rebrand — Website Update

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Category: Digital & UX Optimisation Context: Led the website-side execution of a full brand rebrand across 4 websites — updating logos, colours, and brand positioning throughout on-site copy. Employer: Veriforce Featured: No Result: Full brand refresh delivered across the website Year: 2026

Overview

Led the website-side execution of a full brand rebrand across 4 Veriforce websites (2026), updating logos, colours and brand positioning in on-site copy.

Approach

  1. Mapped every asset that needed updating
  2. Mapped every affected page
  3. Identified longer-tail projects and prioritised them against timelines

I worked closely with the content team throughout to make sure all assets were captured and updated.

Result

Full brand refresh delivered across the website