GM.

Selected work / Commercial case study

Cross-Sell Campaign

Automated cross-sell across Veriforce's 5 brands, using data-informed segmentation and lookalike lists to lift products per customer from 1.2 to 1.6 (2025).

← Back to selected projectsStrategy · Technology · Commercial outcomes

Cross-Sell Campaign

Home • Agent Registry • Results • Roadmap • Campaign & Commercial Projects • Leadership & Strategy • How to Build MOCC • HubSpot Expert in South Wales

Category: Campaign & Conversion Context: Orchestrated an automated cross-sell campaign directing customers to other brands within the portfolio. Employer: Veriforce Featured: No Result: Uplift from 1.2 to 1.6 average products per customer Year: 2025

Overview

An automated cross-sell campaign at Veriforce (2025) directing customers to other brands within the portfolio.

Approach

The Veriforce umbrella group has 5 brands. Using data-informed segmentation, we ran targeted cross-sell campaigns built around lookalike lists. Each campaign spoke to key pain points we knew those audiences had and that another brand in the group had already solved.

My role

Orchestrated the automated campaign.

Result

Average products per customer up from 1.2 to 1.6