ABM Strategy Automation
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Category: Sales & Revenue Context: Supported the launch of a new ABM strategy by owning all automation — targeting a list of 15 large target accounts. Employer: Veriforce Featured: No Result: 1 large-account win within 12 weeks of launch, from a 15-account target list Year: 2026
ABM Strategy Automation
Owned all automation for a new ABM strategy at Veriforce (2026), targeting a list of 15 large accounts.
What the automation covered
- Pulling key contacts in each account’s buying group from ZoomInfo and Apollo
- Mapping those contacts in HubSpot and identifying gaps in coverage
- A Lemlist integration enabling multi-channel outreach through LinkedIn InMail and email
Result
1 large-account win within 12 weeks of launch, from a 15-account target list