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Pricing Page UX Test

Used Clarity recordings to find pricing page friction, then ran a VWO split URL test of a static form against an interactive calculator: 63% more leads (2026).

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Pricing Page UX Test

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Category: Digital & UX Optimisation Context: Used Clarity session recordings to identify friction on a key pricing page, then ran a split URL test (VWO) comparing a static form against an interactive pricing calculator. Employer: Veriforce Featured: No Result: 63% increase in lead volume from the page Year: 2026

Overview

A UX test on a key pricing page at Veriforce (2026), comparing a static form against an interactive pricing calculator.

My role

Used Clarity session recordings to identify friction on the page, then ran a split URL test in VWO.

Result

63% increase in lead volume from the page