Lead Scoring Model
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Category: Sales & Revenue Context: Built a lead scoring model using HubSpot enrichment against our ICP, allowing sales to prioritise higher-fit leads. Employer: Veriforce Featured: No Result: 7% increase in MQL-to-SQL conversion Year: 2024
Overview
A lead scoring model at Veriforce (2024) that lets sales prioritise higher-fit leads.
How it works
- Fit: demographic and firmographic scoring, using enrichment against the ICP
- Intent: behaviour scoring, with higher-converting forms earning a higher score
- Visibility: the score is shown on the lead, so sales reps can work the higher-fit, higher-intent leads first
My role
Built the lead scoring model using HubSpot enrichment against our ICP.
Result
7% increase in MQL-to-SQL conversion