Insurance Partner Integration

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Category: Partner Integration Context: Integrated contact strategies with an insurance partner to align communications and remove duplicated outreach. Employer: Veriforce Featured: No Result: 17% decrease in email send volume Year: 2026

Insurance Partner Integration

Aligned contact strategies with an insurance partner at Veriforce (2026) to remove duplicated outreach.

The problem

Communications from Veriforce and the insurance partner overlapped, which duplicated outreach to the same audience.

What changed

• Both sides agreed a joint contact strategy
• Retargeting ads became dual branded
• Emails during the journey became dual branded, which also helped reduce crossover

Result

17% decrease in email send volume