Abandoned Cart Recovery

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Category: Campaign & Conversion Context: Led the introduction of an abandoned cart recovery journey, working with technical stakeholders on the build and owning copywriting, email creation and send cadence. Employer: Veriforce Featured: Yes Result: 17% YoY uplift in e-commerce revenue Year: 2025

Abandoned Cart Recovery

The introduction of an abandoned cart recovery journey for Veriforce e-commerce (2025).

The problem

The original journey was basic. When a lead abandoned their cart, a couple of emails were sent and that was it.

What changed

• Abandoned carts now create leads in the CRM
• Those leads are handed over to sales
• The nurture journey was revised and now includes SMS alongside email

My role

Led the introduction of the journey, working with technical stakeholders on the build. Owned the copywriting, email creation and send cadence.

Result

17% YoY uplift in e-commerce revenue